Every project begins with discovery, a chance for us to listen, learn, research and investigate throughly before diving into design.

We work with our partners to gain a deep understanding of their brand mission, goals, core values, and what they’re looking to accomplish through design. This becomes the driving force behind everything we do next.

This is where we get inspired, begin storytelling, and dive head first into design.

Through our ideation process, we curate visual inspiration, conceptualize design themes and intriguing stories, uncover the unique nature of each developing idea, and explore story-driven design solutions. This unique approach lays the foundation for a differentiated and tailored brand or product.

Once the concept is established, this is where we test the design’s feasibility.

To quickly and efficiently evaluate the viability of our designs, we use a variety of prototyping and mockup generation techniques. Additionally, we are able to provide stimulus materials for clients who are looking to conduct consumer testing and validation. Our network of skilled model makers can also create high-quality models for design evaluation, buyer and investor meetings, and marketing videos.

Here’s where the brand or product comes to life.

Brand Design - We develop the complete brand system of graphic elements that define the visual style of the brand. We extend the brand identity across key channels and touchpoints (print, packaging, web, social, retail) to ensure the brand’s versatility and expansiveness. And finally, we develop brand guidelines that outline how your brand should be represented visually and verbally, to ensure consistency and strengthen the brand's identity and recognition among customers.

Product Design – We use CAD to produce detailed and accurate design intent models that we can use to kick-off the manufacturing process. We use these models to produce photorealistic renderings and animations that help to replicate the look of the finished product and tell the product story.

The final countdown—this is where we prepare the brand or product for its launch into the world.

From new brand rollouts & implementation, to onboarding internal teams or partner agencies, to managing the product production process — we do what it takes to get the project across the finish line and ready to be introduced to the world.

Our first-hand experience developing our own brand and products, paired with our combined experiences in corporations and consultancies allow us to be a valuable partner for our clients from start to finish.