Alt Pen
A Kickstarter-funded, minimalist pen that doubles as a precision tool set
Product Design | Branding | Packaging Design
The best tool is the one you have on hand. Alt Pen, a successfully-funded Kickstarter initiative, transforms the one tool you always carry with you into a multifunctional tool that helps users tackle everyday and unexpected situations. It is a premium ballpoint pen that also functions as a precision screwdriver set, designed to ensure that users are always prepared to fix whatever life throws at them. We managed all aspects of the project from concept, to product and brand design, to production and in-market launch.
Moodboard
The process
When designing Alt Pen, the priority was to ensure the outer diameter of the pen body was competitive with other pens on the market. This proved challenging because of the internal structure, however we were able to get the diameter to be ~9.8 mm.
The pen bit fits over the top of the ink refill and is the driving force behind the functionality and aesthetic of Alt Pen. We developed a design that would front load and retain the ink refill while ensuring that the visibility of the pen tip was not hindered.
The rear storage holds up to 4 precision tool bits, each secured by a magnetic compression cap. The magnetic cap allows the tool bits to be easily removed and also suppresses the tool bits to eliminate rattling noises; this gives you a premium user experience that most similar tools cannot provide.
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