BRAND STRATEGY + DESIGN STUDIO | CHICAGO

We craft brands with purpose—driven by strategy, shaped by storytelling, and designed for impact.

At SO Dsgn, purpose and partnership drive everything we do.

As your branding partner, we work closely with you to bring human-centered ideas to life—merging your vision with our creative strategy and visual expertise to build meaningful, memorable brands. Through deep collaboration, thoughtful exploration, and refined design execution, we build on each other’s strengths to craft identities that are both impactful and enduring. Together, we push boundaries and shape brand experiences that resonate.

OUR EXPERTISE

Story-Driven Brands

Featured Work

Blaze Beauty

Trailblazing an unconventional path for sustainable beauty through timeless design

SUSTAINABLE BEAUTY

Pressed Wine Co.

Pressing wine forward with an unapologetically bold Moscato consciously designed

WINE & SPIRITS

X-Arm by UFactory

Unlocking limitless potential with an robotic arm built to adapt

ROBOTICS

1953 Tequila

WINE & SPIRITS

Defining the spirit of luxury with a purpose driven, women-led tequila brand

Our Approach

Our Experience & Success

YEARS OF INDUSTRY EXPERIENCE

20+ years

YEARS IN BUSINESS

5 years

AVERAGE YEARLY PROJECTS

40 projects / yr

SUCCESSFUL PROJECTS + LAUNCHES

175+

CLIENT RETENTION RATE

77.3%

INTERESTED IN COLLABORATING WITH US?

Let’s connect.

We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.