BRAND STRATEGY + DESIGN STUDIO | CHICAGOWe craft brands with purpose—driven by strategy, shaped by storytelling, and designed for impact.
At SO Dsgn, purpose and partnership drive everything we do.
As your branding partner, we work closely with you to bring human-centered ideas to life—merging your vision with our creative strategy and visual expertise to build meaningful, memorable brands. Through deep collaboration, thoughtful exploration, and refined design execution, we build on each other’s strengths to craft identities that are both impactful and enduring. Together, we push boundaries and shape brand experiences that resonate.
OUR EXPERTISEStory-Driven Brands
Featured Work
Blaze Beauty
Trailblazing an unconventional path for sustainable beauty through refined, timeless design that challenges convention.
SUSTAINABLE BEAUTY1953 Tequila
Defining the spirit of luxury with a purpose-driven, women-led tequila brand rooted in legacy and crafted for celebration.
WINE & SPIRITSYouTube x Be@rbrick
Celebrating creativity and culture through a bespoke unboxing for YouTube’s 2023 gift, featuring the debut of Be@rbrick™ Audio.
EXPERIENTAL PACKAGINGPressed Wine Co.
Pressing wine forward with a consciously designed Moscato that makes an unapologetic statement in flavor and form.
WINE & SPIRITSOur Approach
Our Experience & Success
YEARS OF INDUSTRY EXPERIENCE20+ years
YEARS IN BUSINESS5 years
AVERAGE YEARLY PROJECTS40 projects / yr
SUCCESSFUL PROJECTS + LAUNCHES175+
CLIENT RETENTION RATE77.3%
INTERESTED IN COLLABORATING WITH US?Let’s connect.
We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.