BRAND STRATEGY + DESIGN STUDIO | CHICAGO

We craft brands with purpose—driven by strategy, shaped by storytelling, and designed for impact.

At SO Dsgn, purpose and partnership drive everything we do.

As your branding partner, we work closely with you to bring human-centered ideas to life—merging your vision with our creative strategy and visual expertise to build meaningful, memorable brands. Through deep collaboration, thoughtful exploration, and refined design execution, we build on each other’s strengths to craft identities that are both impactful and enduring. Together, we push boundaries and shape brand experiences that resonate.

OUR EXPERTISE

Story-Driven Brands

Blaze Beauty

Trailblazing an unconventional path for sustainable beauty through refined, timeless design that challenges convention.

SUSTAINABLE BEAUTY

1953 Tequila

Defining the spirit of luxury with a purpose-driven, women-led tequila brand rooted in legacy and crafted for celebration.

WINE & SPIRITS

YouTube x Be@rbrick

Celebrating creativity and culture through a bespoke unboxing for YouTube’s 2023 gift, featuring the debut of Be@rbrick™ Audio.

EXPERIENTAL PACKAGING

Pressed Wine Co.

Pressing wine forward with a consciously designed Moscato that makes an unapologetic statement in flavor and form.

WINE & SPIRITS

Our Approach

Our Experience & Success

YEARS OF INDUSTRY EXPERIENCE

20+ years

YEARS IN BUSINESS

5 years

AVERAGE YEARLY PROJECTS

40 projects / yr

SUCCESSFUL PROJECTS + LAUNCHES

175+

CLIENT RETENTION RATE

77.3%

INTERESTED IN COLLABORATING WITH US?

Let’s connect.

We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.