BRAND STRATEGY + DESIGN STUDIO | CHICAGO
We craft brands with purpose—driven by strategy, shaped by storytelling, and designed for impact.
At SO Dsgn, purpose and partnership drive everything we do.
As your branding partner, we work closely with you to bring human-centered ideas to life—merging your vision with our creative strategy and visual expertise to build meaningful, memorable brands. Through deep collaboration, thoughtful exploration, and refined design execution, we build on each other’s strengths to craft identities that are both impactful and enduring. Together, we push boundaries and shape brand experiences that resonate.

OUR EXPERTISE
Story-Driven Brands
Blaze Beauty
Trailblazing an unconventional path for sustainable beauty through refined, timeless design that challenges convention.
SUSTAINABLE BEAUTY
1953 Tequila
Defining the spirit of luxury with a purpose-driven, women-led tequila brand rooted in legacy and crafted for celebration.
WINE & SPIRITS
YouTube x Be@rbrick
Celebrating creativity and culture through a bespoke unboxing for YouTube’s 2023 gift, featuring the debut of Be@rbrick™ Audio.
EXPERIENTAL PACKAGING
Pressed Wine Co.
Pressing wine forward with a consciously designed Moscato that makes an unapologetic statement in flavor and form.
WINE & SPIRITS
Our Approach
Our Experience & Success
YEARS OF INDUSTRY EXPERIENCE
20+ years
YEARS IN BUSINESS
5 years
AVERAGE YEARLY PROJECTS
40 projects / yr
SUCCESSFUL PROJECTS + LAUNCHES
175+
CLIENT RETENTION RATE
77.3%
INTERESTED IN COLLABORATING WITH US?
Let’s connect.
We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.