INDUSTRIAL DESIGN + PRODUCT INNOVATION | CHICAGO

We design products with purpose—driven by strategy, built to innovate, & crafted for experience.

At SO Dsgn, purpose and partnership drive everything we do.

As your NPI design partner, we work closely with you to bring human-centered ideas to life—merging your vision with our industrial design expertise to create innovative, market-ready products. Through deep collaboration, rapid prototyping, and advanced 3D visualization, we build on each other’s strengths to craft solutions that are both functional and visually striking. Together, we push boundaries and shape experiences that leave a lasting impact.

Innovation by Design

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Featured Work

Nova

Nova Earbuds fuse ergonomic audio design with fashion-forward, customizable style—offering immersive sound and a look that’s uniquely yours.

CUSTOMIZABLE AUDIO

Runnly

An on-demand autonomous delivery vehicle network designed to bridge small businesses and local communities with a sustainable, future forward solution.

AUTONOMOUS DELIVERY

Stryd

An iconic running wearable, Stryd draws inspiration from nature’s contours—delivering performance, comfort, and style in perfect harmony.

ATHLETIC WEARABLE

YouTube

EXPERIENTIAL PACKAGING

YouTube’s 2023 end-of-year gifting program features custom experiential packaging for creators, including the first Be@rbrick™ Audio collaboration.

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Our Experience & Success

YEARS OF INDUSTRY EXPERIENCE

20+ years

YEARS IN BUSINESS

5 years

AVERAGE YEARLY PROJECTS

40 projects / yr

SUCCESSFUL PROJECTS + LAUNCHES

175+

CLIENT RETENTION RATE

77.3%

INTERESTED IN COLLABORATING WITH US?

Let’s connect.

We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.