BRANDING + PRODUCT INNOVATION | CHICAGOWe are a strategic branding & product innovation studio— designing for the future, driven by purpose.
At SO Dsgn, purpose and partnership drive everything we do.
We collaborate with forward-thinking technology, lifestyle, and consumer brands determined to make an impact by transforming their bold missions into innovative, purpose-driven design solutions. From brand strategy and identity development to strategic product innovation and packaging design, each project is an opportunity to spark change, build meaningful connections, and drive progress. With a focus on intentionality and creativity, we turn visionary ideas into transformative, impactful experiences that create lasting value.
Branding
+
Innovation
Featured Work
Muse
A modern kitchen appliance collection designed to blend minimalist design with functionality, perfect for small-scale living.
KITCHEN APPLIANCESYouTube
EXPERIENTIAL PACKAGINGYouTube’s 2023 end-of-year gifting program features custom experiential packaging for creators, including the first Be@rbrick™ Audio collaboration.
Runnly
An on-demand autonomous delivery vehicle network designed to bridge small businesses and local communities with a sustainable, future forward solution.
AUTONOMOUS DELIVERY1953 Tequila
Brand strategy and product visualization for a luxury tequila brand led by women, that reflect elegance, authenticity and exclusivity.
SPIRITSOur Experience & Success
YEARS OF INDUSTRY EXPERIENCE20+ years
YEARS IN BUSINESS5 years
AVERAGE YEARLY PROJECTS40 projects / yr
SUCCESSFUL PROJECTS + LAUNCHES175+
CLIENT RETENTION RATE77.3%
INTERESTED IN COLLABORATING WITH US?Let’s connect.
We’d love to learn more about your brand or product and the goals you’re looking to accomplish. Contact us or fill out our project inquiry form.