We are SO Dsgn—

A Chicago-based branding and product design studio that elevates brands through meaningful, story-driven design.

We work with ambitious, passion-driven brands, small businesses and scaling startups to craft premium brands, innovative physical products, and experiential packaging. We take ideas from concept to manufacturing to in-market launch, with the ultimate goal of driving growth and results for our clients. We are committed to delivering the highest quality work and using the power of design to make a significant impact.

Our Work

  • Brass Bourbon a spirits packaging design project.

    Brass Bourbon

    Spirits design exploring the intersection of Jazz & Bourbon culture

    Click Here
  • Premium wearable pet smart collar design

    Juno Smart Collar

    Elevated wearable keeping pets and their owners seamlessly connected

    View Project
  • Shade Matcha luxury packaging design experience

    Shade Matcha

    Luxury matcha honoring its roots and celebrating the beauty of growth

    View Project
  • YouTube immersive packaging design unboxing experience.

    YouTube Exhibit

    A gallery-worthy unboxing experience for YouTube’s top creators

    View Project
  • Stryd pod wearable product design innovation

    Stryd Running Pod

    Athletic wearable innovation inspired by the contours of nature

    View Project

  • We are a small studio, but we make a significant impact.

    About Us

  • We are extremely ambitious, passionate & committed to the work.

    Our Work

  • We believe in and trust our process, wholeheartedly.

    Our Process

  • We value partnership and believe the best work comes out of collaboration.

    Collaborate With Us

Our Experience

Follow us – @so.dsgn

Close up of the Brass Bourbon logo design. We really got to geek out on type with this mark 🤓. We were inspired by the shape language and boldness of brass instruments 🎺, so we crafted the custom typography to embody that aesthetic. The logo became
Let’s talk process. Process is hands down one of our favorite things about design. We live for the ideation, collaboration and storytelling that happens along the way. And we also love sharing our process to give insight into how we work, think
We had a great time representing SO Dsgn at the Chicago Studio Designers Panel discussion last Thursday alongside a talented group of designers! Rotimi shared our POV on design studio life and the some of the great aspects of building and working at