CHASER
Spiked Scoops
A fearless, boozy ice cream brand that pushes boundaries and redefines what dessert can be.
BRAND STORYChaser blurs the line between two favorite vices: booze and dessert. It’s ice cream with an edge—bold, spiked, and unapologetically indulgent. Each scoop is unexpected, crafted to challenge the way you think about dessert. In the front space of the shop, it’s quick fixes and to-go pints. In the back, it’s full pours and full service. This is ice cream with attitude. Not for lightweights, and definitely not for kids.
THE CHALLENGEChaser began with a rebellious idea: to fuse two seemingly opposite worlds: the fast, playful energy of an ice cream counter, with the slow, immersive experience of a luxury bar. The challenge was crafting a brand that could thrive in both spaces without losing its edge and intent. The result is a dual-space brand an store interior that pushes boundaries and dares dessert to do more.
Brand Identity
Packaging Design
Motion Graphics
SPIKED ICE CREAMPunchy Pints
Alcohol-infused ice cream with a twist. Familiar flavors turned up a notch. Each pint is packed with unexpected boozy depth, perfect for indulging in something new.
THE SHOPA Two-Scoop
Experience
Chaser is a dual-space identity shop offering two distinct but connected experiences. It balances immediacy and indulgence and designed to match any mood. Together, the spaces serve up two sides of the same craving.
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