Crescendo
Curated Charcuterie
A refined charcuterie brand that reimagines gatherings with thoughtfully curated ingredients, sensory storytelling, and timeless craftsmanship.
BRAND STORYThe Crescendo Collection reimagines charcuterie with thoughtfully curated kits that celebrate connection, craftsmanship, and storytelling. By blending timeless ingredients with refined composition, Crescendo transforms everyday gatherings into intentional, memorable experiences. Embracing the art of savoring and the beauty of slowing down, Crescendo invites a more mindful, elevated approach to food where tradition meets creativity.
THE CHALLENGEThe Crescendo Collection began as a creative collaboration with our culinary and design teams, with the goal of redefining charcuterie through a more curated, sensory-driven lens. We set out to craft a cohesive family of kits that blended timeless ingredients with thoughtful composition, creating an experience that feels both elevated and approachable. Once the kits were finalized, our brand team developed a refined identity that seamlessly aligned with Crescendo’s story—balancing tradition, creativity, and mindful indulgence across packaging, marketing, and every customer touchpoint.
Brand Identity
Industrial Design
Packaging Design
Motion Graphics
TARGET PERSONAThe Savorer
Mindful and discerning, they seek experiences that emphasize quality, authenticity, and meaningful connection. They value craftsmanship, thoughtful sourcing, and sensory richness, embracing moments that invite them to slow down and savor life's details.
DEMOGRAPHICSKEY CHALLENGESFinding curated, intentional food experiences
Creating slow, meaningful moments within busy lives
Men / women
28-45 year olds
Food lovers and mindful consumers
Urban and suburban dwellers
C R E S C E N D O S T O R Y
Crescendo was created to reimagine charcuterie as a curated, musical experience—blending craftsmanship, thoughtful sourcing, and mindful indulgence into a timeless, refined offering.
MOODBOARDHarmonious Flavor
Charcuterie is a harmonious experience where diverse flavors come together like music. This direction focuses on the art of ingredient pairings, with branding that invites consumers to enjoy each bite as part of a delicious melody.
Charcuterie Kits
OFFERINGSThe Crescendo Collection invites you to slow down and savor—each kit thoughtfully crafted to transform gatherings into moments where tradition meets creativity.
Kits
OFFERINGSThe Crescendo Collection offers six distinct charcuterie kits—including a thoughtfully customizable option that lets you compose your own flavor-filled symphony.
OFFERINGSKit Structure
Every detail—from curated ingredients to refined packaging—was designed with intention. Each kit comes in a sturdy box, lined with a patterned interior and finished with a ribbon tab for an elegant lift.
OFFERINGSIngredients
Each Crescendo box is composed with ingredients that reflect its name, blending timeless flavors with refined balance. Only the finest locally sourced ingredients are chosen with care for our customers.
WEBSITEPurchasing
The splash page welcomes you with our finest charcuterie kits, then introduces the Crescendo structure where you can choose the option that suits you best.
Touchpoints
BRAND WORLDEach kit comes with a custom-curated Spotify playlist, thoughtfully composed to match its theme—so you can savor the charcuterie while enjoying music designed to elevate the experience.
