FORM
A design-forward razor system built for every body and routine
Brand StrategyBrand IdentityIndustrial DesignVisualizationBRAND STORYForm reimagines the razor category through the lens of freedom and self-expression. Designed for every body and every routine, the brand steps away from the rigid gender conventions that have long defined personal care.
Instead, Form invites people to choose what feels right. Shape, color, and design become matters of preference rather than prescription. Whether drawn to the sculpted confidence of Edge or the fluid ease of Arc, the experience remains intentionally open.
More than a razor, Form is a flexible system that adapts to the many ways people care for themselves.
TIMELINEProduct Design – 5 weeks
Brand Design – 3 weeks
FOR EVERY FORMDesigned for every body and every routine, Form is a flexible system that adapts to the many ways people care for themselves.
BRAND DESIGNLogo & Visual Identity
Form’s identity is built around the body itself. Skin, movement, and natural contours become the canvas for the brand. Type interacts with these surfaces, moving across shoulders, legs, and curves to create moments of scale, texture, and contrast. The visual language celebrates the many forms that make up the human body.
PROCESSProduct Design
Dynamic Edge
Dynamic | Sleek | FluidDynamic curves evoke a continuous flow of comfort, designed to glide effortlessly over the skin with smooth control.
Soft Arc
Seamless | Warm | SubtleSoft, radiused transitions and seamless surface blending create a warm, approachable form language that feels intuitive, refined, and effortless in the hand.
Design Principles
Extended Reach: Long, continuous curves provide easier access to hard-to-reach areas while maintaining a natural, comfortable grip.
Sculpted Zones: Selective sculpted areas intuitively guide hand placement for improved ergonomics and precision control.
Tactile Touch: Subtle textured surfaces enhance grip in wet conditions while reinforcing stability and control.
Fluid Form: Smooth, continuous surfaces create a seamless interaction, making the handle feel like an extension of the hand.
PROCESSSketching
Prototyping
RAZOR DETAILSForm Edge
Edge expresses the Form design language through stronger lines and confident proportions. The sculpted handle feels grounded in hand, offering a sense of confident control with every movement. The deeper finishes give the razor a bold presence while maintaining a refined simplicity.
RAZOR DETAILSForm Arc
Arc interprets the design language through smooth curves and continuous surfaces that feel natural in hand. Lighter finishes and subtle translucency give the razor a softer, more luminous presence. Arc brings fluidity and elegance to the everyday ritual of grooming.
PACKAGINGAdaptive Grooming
Every Form razor arrives as a thoughtfully designed starter kit, pairing the handle with three interchangeable razor heads. Standard, Precision, and Comfort heads allow users to adapt the razor for different needs, from everyday shaving to detailed shaping and smoother body care.
TOUCHPOINTSForm in Practice
Form moves fluidly across culture, from outdoor moments to digital storytelling and merchandise. Each interaction reinforces the idea that grooming should feel personal, flexible, and free from unnecessary labels. Grooming designed for every form.
